Project Venkman is a Web3 loyalty company that partners with the world’s top brands and celebrities to transform rewards programs with real utility.
Product Design
UI & UX
Branding
Project Overview
Client: Project Venkman, a blockchain startup
Timeline: 8 weeks (2022)
My Role: Product Designer Intern
Tools: Figma, Sketch, Adobe Illustrator, Photoshop, After Effects
The Client
Project Venkman is a Web3 loyalty company that partners with the world’s top brands and celebrities to transform rewards programs with real utility.
The Brief
Focus on sales prototypes to support clients and prospective partners, website and brand assets, pitch materials, and feature designs. You'll also work on the company's design system and clients' user experience research.
The Design Approach
Researching: Understand the Kendra Scott brand and interview its target market
Ideating: Cultivate a product line for the consumer using the Kendra Scott lens
Prototyping: Understand the process of 2D development with the application of CAD software to communicate with the production team
Pivoting: Create marketing materials and a social media campaign based on the original design for the Kendra Scott/TXA jewelry piece
Presenting: Pitch the final design supported by consumer research and a marketing campaign to Kendra Scott and VPs
Event: Produce and launch the Eve Linear Earrings
Design Solution
