milk + honey redefines the medSPA experience. From prevention to rejuvenation, they tailor a regime specific to the customer where relaxation meets results.
Marketing
Graphic Design
Advertising
Project Overview
Client: milk + honey, a premier spa, salon, and medSPA
Team: Grace Mensing, Juni Hylton, Sophee Houseman
Timeline: 5 weeks (2024)
My Role: Graphic Designer
Tools: Asana, Adobe Photoshop, Illustrator, Miro, Klaviyo
The Brief
Design an updated medSPA brochure to cover new treatments and update branding.
The Design Approach
Researching: Comprehend what worked in past campaigns and what needs to be updated
Ideating: Design a cohesive campaign of marketing materials
Refining: Receive and integrate feedback from the head of the marketing team
Producing: Finalize marketing assets and prepare for print and publish
RESEARCHING
Studying Previous Designs
Taking the good, leaving the outdated
I started by looking back at milk + honey's Mother's Day campaign for 2024. The brand has moved away from these flower motifs as they feel outdated. Also, the teal feels too heavy.
MedSPA Logos
Color Palette
Typography
Design Elements
IDEATING
Updating the Aesthetic
Inspired by Valentine's Day and Spring
As a gro
REFINING
Feedback from the Marketing Team
Finalizing the best iterations
I too
Producing
Prepping for Print
Branding in her existing space
I created
Brochure Cover Mockup
Please note that mockups are slightly smaller than the actual brochure size. I am working on getting real photos of the brochures in-location.
Brochure Inside Mockup
