Project Overview

Client: milk + honey, a premier spa, salon, and medSPA
Team: Grace Mensing, Juni Hylton, Sophee Houseman
Timeline: 5 weeks (2024)
My Role: Graphic Designer
Tools: Asana, Adobe Photoshop, Illustrator, Miro, Klaviyo

The Brief

Design an updated medSPA brochure to cover new treatments and update branding.

The Design Approach

1. Researching: Comprehend what worked in past collateral and how to implement it in a new asset

2. Ideating: Design an encompassing branded brochure with all medSPA offerings

3. Refining: Receive and integrate feedback from the head of marketing and senior designer

4. Producing: Finalize marketing assets and prepare for print and publication to multiple locations

   
   

Jump to Final Result

RESEARCHING

Studying the medSPA Branding

Understanding the identity and copy

I started by looking at milk + honey's medSPA collateral and branding to immerse myself in the brand. This differentiates from the broad branding, which uses teals.

MedSPA Specials 22x28

MedSPA Logos

Color Palette

Typography

Design Elements

IDEATING

Updating the Aesthetic

Inspired by Valentine's Day and Spring

Initially, I started with a document size of 4 x 5.5 in for each page of the brochure. Quickly, I realized this size would not accommodate all the text I needed to include to showcase all the services. However, the brochure cover came together quickly and remained similar across iterations.

Quick Cover Exploration

Verison 1

Version 2

After suggesting a larger size, the marketing team approved a page size of 8.5 x 5.5 in, doubling the space I could work with. I resized the design accordingly and added large headings to help readers quickly identify the category that best applies to them.

Version 3

A

REFINING

Feedback from the Marketing Team

Finalizing the best iterations

I too

Version 4